Whop vs Etsy for Digital Products: 2026 Fees and Data
Selling templates, planners, or PDFs? Whop vs Etsy fees side by side, plus data on 13,436 download-style Whop products and how many of them actually earn.
Etsy is where buyers search for printables, planners, and templates. Whop is where creators sell access and downloads with a lower card fee. This page compares the fees and shows how download-style products do on Whop, from our data on 490,424 Whop products.
2.7%+$0.30
Whop Card Rate
6.5%
Etsy Transaction Fee
13,436
Download-Style Whop Products
5.6%
Of Those Earning
What is the difference between Whop and Etsy?
Etsy is a marketplace for handmade goods and digital downloads, with a listing fee, a 6.5% transaction fee, and payment processing. Whop is a marketplace for digital products and paid communities, with a 2.7% + $0.30 card rate and no listing fee. Etsy sends more search traffic to downloads. Whop keeps more of each sale.
Seller fees
| Whop | Etsy (US) | |
|---|---|---|
| Listing fee | $0 | $0.20 per listing, charged again on each sale |
| Transaction fee | none listed | 6.5% of the order total |
| Payment processing | 2.7% + $0.30 domestic cards | 3% + $0.25 |
| Ads fee | none listed | 12-15% on Offsite Ads sales |
| Source | whop.com/network/pricing | etsy.com/legal/fees |
Etsy's fee page blocks automated reads, so we could not quote it directly on 6 October 2026. The Etsy figures above match several independent 2026 fee guides. Check the linked page before you decide.
Worked example: 200 sales of a $25 template
Assume 200 buyers pay $25 each: $5,000 gross.
| Platform | Fees | Est. cost | Seller keeps |
|---|---|---|---|
| Whop (domestic cards) | 2.7% + $0.30 × 200 | $195 | $4,805 |
| Etsy, no Offsite Ads | $0.20 × 200 + 6.5% + 3% + $0.25 × 200 | $565 | $4,435 |
| Etsy, all sales from Offsite Ads at 15% | add $750 | $1,315 | $3,685 |
Low prices hurt more on both platforms, because the fixed cents are a larger share of each sale. Try your own numbers in the Whop revenue calculator.
How download-style products do on Whop
We searched Whop product titles for download words: template, printable, preset, ebook, Notion, Canva, Lightroom, planner, spreadsheet, and PDF. Data is from 6 October 2026.
- 13,436 products match
- 754 show estimated revenue (5.6%)
- $29 median price
That earn rate is below the Whop average of 7.8%. Downloads are not what the Whop catalog is best at. Recurring access earns more often: 9.0% of monthly products show revenue, against 6.4% of one-time products.
Some download products do earn. Estimated monthly revenue:
| Product | Est. monthly revenue |
|---|---|
| Template Club Web Templates | $3,528 |
| Done-for-You Therapy Website Template | $3,000 |
| NY Session Master Key PDF | $2,584 |
| Roblox Dev Starter Course: Templates, SOPs & Case Studies | $2,143 |
The Whop download products that earn are bundled with something more: a membership, a niche skill, or a course. A plain printable is an Etsy product. A template plus updates and a community is a Whop product.
When each one wins
1. You sell low-price printables to buyers who search for them
Etsy. Its buyers already search for "planner printable" and "Canva template". The higher fee buys that traffic.
2. You sell a template with updates, support, or a community
Whop. The lower card rate matters more as the price rises, and recurring access earns more often on Whop.
3. You already have an audience
Whop. If you bring your own buyers, Etsy's marketplace adds little, and you pay 6.5% plus listing fees for it.
For the wider platform picture, see Whop vs Gumroad and What is Whop?.
Methodology
Whop figures are from Whop Trends production data on 6 October 2026. Revenue is estimated, not audited. "Download-style" means the product title contains one of the listed words, so some matches bundle a download with other access. Etsy sales volumes are not in our data. The fee examples are arithmetic on published rates, not invoices.
Data as of 2026-10-06.
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