"Heaven and Earth" APP
The "Heaven and Earth" APP makes your work easier
Product Performance
Member Growth
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Cumulative Revenue
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See "Heaven and Earth" APP's Revenue History
Track historical performance data including member growth and revenue over time.
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Review Count
Rating Trend
Rating Distribution
Market Analysis
software competitive landscape & strategy
Market Size
The software category has 1,364 total products. 1,164 are inactive or free, while 200 actively generate revenue ($717.39k monthly). 17 products (8.5%) above $5K MRR. Proven playbooks exist—differentiation and execution quality matter.
Business Models
| Model | Products | Avg MRR | Avg Users | $5K+ Rate | Top Earner |
|---|---|---|---|---|---|
| Software | 137 | $X.XXk | 38 | XX.X% | $XXXk |
| Coaching And Courses | 45 | $X.XXk | 110 | XX.X% | $XXXk |
| Paid Group | 13 | $X.XXk | 34 | XX.X% | $XXXk |
| Newsletter | 1 | $X.XXk | 36 | XX.X% | $XXXk |
| Other | 1 | $X.XXk | 3 | XX.X% | $XXXk |
Competitive Dynamics
Fragmented market. No dominant players means distribution and speed-to-market matter more than product perfection. Mixed growth signals suggest category in transition—winners adapting to shifting user needs while others stagnate. Tight competition at the top indicates no entrenched winner—execution quality and distribution will determine market leadership.
Crowded, undermonetized category. Average $3.59k MRR with 8.5% reaching $5K+. Either pricing power untapped or challenging unit economics.
Pricing Strategy
Most common pricing combinations in software:
Execution Playbook
What separates winners: (1) Specificity in positioning, (2) Proof through case studies with numbers, (3) Community where students interact, (4) Consistency through weekly touchpoints. Only 9% reach $5K+ MRR—aim for 85%+ retention through proven results and consistent touchpoints.
Market Entry Strategy
Differentiate or dominate. Fragmented, mature, crowded market. Either own a specific niche with superior fit, or outexecute on multiple dimensions. "Good enough" won't win—need clear reason customers choose this product over numerous alternatives.
Advanced Market Analysis
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