Whop 2025 Year in Review: 143K Products and $60M+ in Monthly Revenue
A data-driven look back at Whop's explosive 2025 growth - 143,945 new products, 110K+ creators, and the categories that dominated.
2025 was Whop's biggest year yet. The platform saw an explosion of creator activity, with 143,945 new products launched across every imaginable niche. Let's dig into the numbers.
The Big Picture
| Metric | Value |
|---|---|
| Total Products on Whop | 177,175 |
| Products Launched in 2025 | 143,945 |
| New Creators in 2025 | 110,659 |
| Total Platform MRR (Est.) | $60.2M |
That's right—over 80% of all products on Whop today were launched in 2025. The platform didn't just grow; it transformed.
Month-by-Month Growth
Product launches accelerated throughout the year, with October setting the record at 24,549 new products in a single month:
| Month | Launches | Est. Revenue Generated |
|---|---|---|
| January | 4,325 | $8.5M |
| February | 3,413 | $1.5M |
| March | 4,263 | $2.4M |
| April | 10,459 | $1.7M |
| May | 12,212 | $3.0M |
| June | 16,420 | $2.8M |
| July | 12,998 | $1.7M |
| August | 8,210 | $2.0M |
| September | 13,102 | $1.6M |
| October | 24,549 | $1.9M |
| November | 16,424 | $2.8M |
| December | 17,539 | $1.5M |
January's launches punched well above their weight in revenue—those early-year products had 11+ months to grow their member base.
Winning Categories
Trading dominated 2025, both in launches and revenue:
Trading (2025 Launches) Market Overview
13.6k
Products
$9.17M
Total Revenue
$672
Avg/Product
| Category | Products Launched | Revenue |
|---|---|---|
| Trading | 13,648 | $9.2M |
| Sports Betting | 5,949 | $1.7M |
| Fitness | 4,405 | $5.2M |
| Business | 4,782 | $1.6M |
| AI | 4,674 | $475K |
| Personal Development | 6,430 | $371K |
Key insights:
- Trading launched 13.6K products generating $9.2M—the clear winner
- Fitness had fewer launches (4.4K) but higher revenue ($5.2M)—proving quality beats quantity
- AI launched 4,674 products but only generated $475K—oversaturated with low-converting offers
- Personal Development had high volume (6.4K) but low revenue ($371K)—tough category to monetize
Fitness (2025 Launches) Market Overview
4.4k
Products
$5.15M
Total Revenue
$1.17k
Avg/Product
Fitness creators average $1,170/mo—nearly double the trading average. Fewer products, higher quality, better conversions.
Breakout Products of 2025
These products launched in 2025 and hit the highest estimated monthly revenue:
| Product | Members | Est. Revenue |
|---|---|---|
| Committed Coaches | 12,255 | $4.9M/mo |
| TTW Inner Circle | 481 | $720K/mo |
| Thomas Kralow AI Trading Club | 248 | $535K/mo |
| Comfy Creator Club | 1,527 | $525K/mo |
| Corsa Trading Base | 400 | $505K/mo |
| Sports Betting Super Discord | 433 | $449K/mo |
| Amazon Inner Circle | 445 | $363K/mo |
| Algo Trading with Jay Pelle | 124 | $325K/mo |
Committed Coaches stands alone—$4.9M/mo from 12K+ members makes it the 2025 breakout success story. Founded in 2019 by Chad Tackett, the program combines Whop distribution with their Trainerize-powered coaching app. The fitness category continues proving that health and wellness converts.
Platform Revenue Distribution
The current platform shows classic power-law distribution:
Revenue Distribution
| Revenue Tier | Products |
|---|---|
| $10K+/month | 889 |
| $100K+/month | 99 |
Only 889 products (0.5%) generate over $10K/month. Of those, just 99 have broken the six-figure barrier. The top 1% generates the vast majority of platform revenue.
Category Revenue Rankings (All Time)
Trading (All Time) Market Overview
17.9k
Products
$19.03M
Total Revenue
$1.08k
Avg/Product
| Category | Products | Total Revenue | Avg Revenue |
|---|---|---|---|
| Trading | 17,938 | $19.0M | $1,083/mo |
| Fitness | 4,871 | $5.5M | $1,125/mo |
| Sports Betting | 7,993 | $4.7M | $593/mo |
| E-commerce | 2,914 | $4.0M | $1,388/mo |
| Real Estate | 1,036 | $2.2M | $2,106/mo |
Real Estate has the highest average revenue per product ($2,106/mo) despite fewer total products. High-ticket B2B niches continue to outperform volume plays.
Affiliate Economy
- 123,705 products launched in 2025 have affiliate programs enabled
- Average commission: 29%
That's 86% of all 2025 launches offering affiliate payouts—Whop creators are leaning hard into affiliate-driven distribution.
App Ecosystem
Whop's app marketplace grew to 297 total apps with 39 live in production. These tools power everything from course delivery to community management.
What to Watch in 2026
Based on 2025 trends:
- Trading consolidation - The category is crowded. Expect winners to emerge and weaker products to fade.
- Fitness expansion - High revenue-per-product suggests room for growth.
- AI correction - 4,674 launches but only $475K revenue means most AI products are struggling. The survivors will be the ones with real utility.
- Real estate opportunity - Highest avg revenue, lowest competition. Underserved.
- Affiliate-first strategies - With 86% of launches enabling affiliates, distribution through partners is becoming the default go-to-market.
Bottom Line
2025 proved Whop is a legitimate platform for digital product creators. 143K+ products launched, 110K+ new creators joined, and the platform crossed $60M in estimated monthly revenue.
The data shows clear winners (trading, fitness) and categories still searching for product-market fit (AI, personal development). For 2026, expect the platform to mature—fewer experiments, more proven playbooks.
Track it all at Whop Trends.
Data as of 2026-01-02. Revenue includes subscriptions (normalized to monthly) and one-time products (total ÷ months active).